Your clients need your thinking while they are doing the work. We build an ExpertBrain™ from the courses, calls and frameworks you already have, so they can ask it inside their own AI between sessions.
Installs into Claude · ChatGPT · Perplexity · Grok · Muse
You have covered it in your courses, on podcasts, on client calls and in frameworks you built years ago, but your clients cannot find it, so they ask you.
And there is only one of you. If you coach, that means turning people away, good people you would have loved to help, who could not afford your time or could not get on your calendar. If you teach, it means a class full of questions you cannot get to, even though the answer is already in your material.
An ExpertBrain™ fixes both. It answers from everything you have made, in your voice, whenever your clients ask.
Your clients already chat with their favorite AI every day. Your thinking joins them in the same chat, right as they work.
They ask the way they always do, and your expertise is there in the answer, in your voice, from your material.
Coaches and consultants whose clients get stuck between calls and need your thinking right then
Course creators whose people need an answer on a Tuesday night, not at the next live call
Anyone whose expertise exists in full and still cannot be found by the people who need it
We learn what you teach and who you serve
We build it from your courses, recordings and writing
You check its answers before your audience sees them
Your audience starts asking it questions
A Brain made from your courses, recordings, frameworks and writing, where each answer points to the module or file it came from
You check its answers for accuracy, judgment and voice in your private workspace, and it goes live after your review
Your members, students or subscribers add it to the AI they already use, and their access ends when they leave or the class ends
Every ExpertBrain™ comes with a private workspace where we build it together and where you bring questions after it goes live. Nobody else sees it, and your Brain keeps getting better there long after launch.
If you run a membership, your ExpertBrain™ can be offered to your members, and access can be limited to members only.
If you run a cohort, class or challenge, your students have access for the length of the program. Access ends when the program ends.
If you want to sell access on its own, you set the price and you own the audience. We handle logins and billing.
Your clients' own AI answers when they ask, so a busy week never runs up your own AI account
Your clients see the answers, not the instructions behind them. Those stay with you and with our team, who build and maintain your Brain, and the AI your client uses processes each question under its provider's terms. Your material sits on the SmartAF™ platform, which passed Google's CASA Tier 2 security validation: independently tested, encrypted in transit and at rest, and audited every year.
Each answer points to the module or file it came from, and it can hand over your templates when someone needs them.
When a member leaves or a class ends, your Brain stops answering for them
AskUlka is Ulka's own ExpertBrain™, built from what she has taught and answering in her voice. Ulka and Sloan build yours the same way, and you sit in on every step.
SmartAF™ is the Brain you set up yourself for your own business. An ExpertBrain™ is one we build with you from your material, then share with your members, your class or your subscribers.
Whatever you already have, like course modules, frameworks, case studies, templates, recordings and transcripts. It does not need to be organized, since filing it is part of our setup.
You only have to share your material and sit in on the kickoff call and interviews, and we handle the build. Before launch, you review its answers for accuracy, judgment and voice, and we adjust it until you are happy with how it answers.
No, they add yours to Claude, ChatGPT, Perplexity, Grok or Muse and start asking. A Brain of their own is optional.
You add the new version to your folder and everyone who has your Brain gets it from there, so you won't need to reissue anything or notify anyone.
Setup starts at $1,500 and depends on how complex your material is. Your community or cohort is set up to its size, and after launch it runs on a revenue-sharing subscription. Your members use their own AI subscription, like Claude or ChatGPT, to ask your Brain.
Most of what your ExpertBrain™ needs is sitting in recordings and documents you have stopped looking at. Tell us what you have and we will take it from there.
Answer a few questions and Ulka will reach out to set a time to talk